Liz Roman: The “Poop Queen” Who Made Constipation a Conversation
Eight years of being told it was normal, then a crown, an emoji and 242,000 followers. The branding is doing a job: it gets a straight conversation about bowel movements past the part of your brain that flinches.
Liz Roman (@thepoopqueen) is a US functional gut health practitioner and the co-founder and CEO of FitMom, a functional nutrition practice. She has around 242,000 Instagram followers and co-hosts The Health Revival Show. Her certifications — certified functional nutritional practitioner and Master Restorative Wellness Practitioner — come from private training programmes; she is not a doctor or a registered dietitian.
The name is the strategy. Nobody scrolls past an account called The Poop Queen, and nobody has to be talked into being curious about it — which is precisely the problem Liz Roman set out to solve, because for eight years she could not get anyone to take the subject seriously on her behalf.
Roman is a functional gut health practitioner and the co-founder and CEO of FitMom, a functional nutrition practice she runs with Becca Chilczenkowski. Online she is @thepoopqueen to an audience of about 242,000, where the bio makes the pitch in seven words: chronic gut and autoimmune root-cause specialist, for women done with band-aid medicine.
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The originEight years of being told it was fine
Before any of it, she was the patient. Roman spent roughly eight years chronically constipated, alongside weight-loss resistance, skin problems, PMS, brain fog and fatigue — and, by her account, kept being told the whole picture was normal. It was a functional medicine practitioner who eventually put names to it: Hashimoto’s thyroiditis, gut dysbiosis and a fungal overgrowth. Her Hashimoto’s is now in remission, and she is a mother of two.
That sequence — dismissed, then diagnosed, then obsessed — is the most common origin story in the whole gut-health corner of the internet, and it is worth being honest about why: constipation is genuinely under-discussed in short appointments, and the people who go looking for their own answers tend to come back with a mission. Roman turned hers into a business and a broadcast channel called Behind The Bloat.
The crown and the emoji are doing a job: they get a straight conversation about bowel movements past the part of your brain that flinches.
The messageOne to three times a day, without straining
Her core claim is refreshingly narrow. “We really wanna be moving our bowels one to three times a day pain-free,” she told the This Podcast Burns Fat podcast — a slightly tighter target than the standard clinical range of three times a day to three times a week, and one she frames as the difference between normal and optimal. Most of her content is downstream of that single number.
From there she reaches for the plumbing rather than the supplement shelf: bile, which the liver produces and which she describes as the body’s way to move cholesterol out, bind toxins and keep the small intestine hostile to overgrowth; hydration and minerals; meal structure; and the stress load that keeps a pelvic floor from letting go. When the conversation turns to weight, her framing is the same. Most people who cannot lose weight, she has argued, are inflamed — the signal is being sent and the body is not hearing it.
The advice that follows is almost aggressively ordinary: lemon water, bitter greens, eggs, berries and apples with the skin on, olive oil poured raw over the top. “Simple beats fancy,” as she puts it in the post above. “Every single day beats once in a while.” For an account with a crown in the name, there is remarkably little being sold in the actual teaching.
It is a coherent, non-hysterical set of ideas, and it lands because of the packaging. She has trademarked The Poop Queen®, co-hosts The Health Revival Show — a top-100 alternative health podcast — and turns up as a guest anywhere the host is willing to say the word out loud, including an episode built around the multi-billion-dollar constipation market. Twenty years ago that was a career-limiting brand. Now it is the whole point.
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The credentialsWhat she is, stated plainly
Roman is not a physician and not a registered dietitian, and she does not claim to be either. Her training is in functional nutrition: she describes herself as a board-certified functional nutritional practitioner and a Master Restorative Wellness Practitioner — the top tier of a two-year private certification programme whose levels run through gastrointestinal healing, hormones and nutritional blood chemistry. Those are real courses of study with real coursework behind them. They are certifications from private training bodies rather than a medical licence or a dietetics registration, and the distinction matters when the subject is a symptom that can occasionally point somewhere serious.
It is a distinction her own material generally respects — the advice trends toward food, fluid, meal spacing, movement and stress, which is where most constipation actually lives. The stated mission is to help women stop feeling sick, tired, bloated and miserable while being told that is normal, and on the evidence of the feed, that is what she spends her days on.
The bigger pictureWorth naming plainly
FitMom is a commercial practice, and a specific one: a one-to-one partnership with a practitioner team taking roughly twenty new clients a month, with a gut and hormone programme, a kids’ gut programme, a metabolic reset, functional lab testing and review, and financing options. The practice says more than 3,000 women have been through its method. None of that is hidden — it is on the front page — but it is context a reader deserves when the person explaining your symptoms also sells the programme that addresses them. The functional lab panels used across this field also vary a lot in how well validated they are, which is a fair thing to ask about before paying for one.
What Roman has actually built is harder to sell and more useful than any protocol: permission. She took the most avoided health signal there is, put a crown on it, and made hundreds of thousands of women comfortable saying out loud that going once every four days is not working for them. That conversation belongs in a clinic too — anything persistent, painful or new, and especially any bleeding, is a reason to see a doctor rather than a practitioner of any kind. But getting people to have the conversation at all is the first step, and she is very good at it. This article is educational, not medical advice.