Müves, the New Fiber Gummy From the Makers of Grüns, Lists 12.7 Grams of Fiber Ingredients and Declares 10. How Both Numbers Can Be Right

The company behind Grüns, the greens gummy, now sells a gummy that is only about fiber. Müves went on sale in mid-September, and the brand’s Instagram introduced it on September 15: strawberry-kiwi gummy bears in 20-gram daily packs, 28 to a pouch, promising “10 g of fiber from 3 diverse Prebiotics.” Stack3d covered the launch two days later.

Unusually, the label prints the grams of each fiber. One pack holds 6.5 grams of fructo-oligosaccharides (FOS), 4.8 grams of a tapioca fiber sold as FiberSMART and 1.4 grams of chicory inulin. That adds up to 12.7 grams, and the panel declares 10. The gap has ordinary explanations, none of which implies an error. For your gut, the mix matters more: nearly 8 grams of every pack is fructans, the highly fermentable fibers in FOS and inulin, a dose right where the tolerance studies start to disagree.

Deciding between this and the original? We put the two labels side by side below, in Müves vs Grüns: fiber, sugar, vitamins and what a gram of fiber costs in each.

The label: What is in one pack

The Supplement Facts panels for both versions, on the product page, give each pack 16 grams of carbohydrate and 10 grams of fiber, all of it soluble, which the panel rates at 36 percent of the Daily Value. The Low Sugar version has 45 calories and 6 grams of sugar, 5 of them added cane sugar. The No Sugar Added version has 30 calories and 1 gram of sugar, and uses 5 grams of allulose in place of the cane sugar. Both are sweetened with Reb M, a steviol glycoside, and set with pectin rather than gelatin.

First subscription orders cost $29.99 (Low Sugar) or $32.99 (No Sugar Added) and then renew at $49.99 or $54.99 every four weeks. The directions begin “Ages 6+”. They say to start with 2–3 gummies on day one and build up to a full pack over the first week, with water, although one gallery graphic on the product page says to start with 4. The caution panel advises children and pregnant or nursing women to seek professional medical advice before taking any dietary supplement. Both panels also carry California’s Proposition 65 notice for lead. The state requires that notice unless a business can show an exposure falls below its risk thresholds, and by the state’s own description it is a disclosure, not a finding that a product breaks a safety standard.

The arithmetic: 12.7 grams in, 10 grams declared

An ingredient’s weight is not the same as its fiber content. The FDA says the declared amount “should represent the total fiber that is quantified by analytical methods minus the amount that does not meet the dietary fiber definition.” FiberSMART is a resistant dextrin made from tapioca starch. The FDA closed its safety file on the ingredient, GRAS notice 1045, with a “no questions” letter in August 2022. That file specifies a minimum of 80 percent fiber on a dry basis for the powder and 60 percent for the syrup (the maker advertises more than 90). At the 80 percent floor, 4.8 grams of the ingredient carries about 3.8 grams of fiber. Native chicory inulin is not pure fiber either: the EU’s legal definition says it includes single sugars (under 10 percent) and double sugars, and neither meets the federal definition of fiber, which requires three or more sugar units.

The declared figure also works as a floor. When a nutrient is added to a product, the same regulation says its content “must be formulated to be at least equal to the value for that nutrient declared on the label.” For supplements, they add that “reasonable excesses over labeled amounts are acceptable within current good manufacturing practice.” Declaring a round number that every batch can meet fits those rules. The gummy’s pectin is on the FDA’s fiber list too, and the label gives no gram figure for it. The label does not say how the company reached 10 grams, and none of these explanations implies an error.

The FiberSMART name also settles a question we raised last week, when TRUBAR’s matcha bar listed “tapioca fiber” without saying which kind. The term has been used for resistant dextrin, which the FDA counts as fiber under its 2018 guidance, and also for isomaltooligosaccharide syrup, which the FDA has twice declined to count. Müves names the trademark, and the trademark is a resistant dextrin.

The fibers: Three fibers, one destination

As the brand’s FAQ puts it, all three fibers “pass through your small intestine intact (you don’t have the enzymes to break them down) and arrive whole in your colon.” There, bacteria ferment them into short-chain fatty acids and gas. The label says the FOS is “from beets.” The FDA describes short-chain FOS as made from sucrose by an enzyme, so beet sugar is the likely starting point. Monash University’s fibre-supplement guide calls FOS “rapidly fermentable” and inulin “highly fermentable.”

FOS has the strongest record of the three as food for bifidobacteria. In a 1999 Paris study, 40 healthy adults took between 0 and 20 grams of short-chain FOS a day for a week. Bifidobacteria rose with the dose, and the authors named 10 grams “the optimal and well-tolerated dose.” At that dose, three of eight people reported excess gas, compared with one of eight on placebo, a difference that was not statistically significant. At 20 grams, six of eight did. One author worked for Eridania Béghin-Say, and the FOS tested came from Béghin Meiji. The authors added that “the degree of change in the fecal flora necessary to cause benefit is unknown.”

Chain length also affects comfort. A Minnesota crossover trial of 26 healthy adults, whose database record lists Cargill as the funder, found 10 grams of native chicory inulin well tolerated. By contrast, 10 grams of short-chain oligofructose “substantially increased GI symptoms,” mostly flatulence and then bloating. Resistant dextrin appears gentler: a Roquette-sponsored Dutch trial found a wheat-based version “well tolerated up to a dose of 45 g daily.”

The dose: Where one pack sits

Taking the label’s amounts at face value, a pack delivers 7.9 grams of fructans and 4.8 grams of resistant dextrin. The fructan dose is above the 5 grams of oligofructose the Minnesota trial found well tolerated, below the 10 grams at which symptoms there climbed, and just under the 10 grams of FOS the Paris group called well tolerated. Some extra gas at first is likely, and the brand says so plainly. “Gas isn’t a malfunction,” its FAQ says, and “for most folks it settles within two to four weeks.” There is some evidence for that: in a 2022 Barcelona study of 14 grams of resistant dextrin a day, with a Roquette employee among the authors, gas rose at first and then fell.

USDA’s latest survey puts the average American adult at 16.3 grams of fiber a day, as we noted in our piece on the probiotic boom, so one pack equals about 60 percent of a typical day’s intake.

Müves vs Grüns: Same company, same price, two different jobs

Müves vs Grüns comes down to one question: do you want a daily pack of vitamins with some fiber, or a daily pack of fiber and nothing else? Grüns, the original green gummy bear, lists 21 vitamins and minerals and 6 grams of fiber. Müves, which the same company launched in September, has no vitamins at all and 10 grams of fiber, from three fibers whose grams are printed on the label. Otherwise the two are near twins: a 20-gram daily pack, 28 packs to a pouch, and as listed September 27, the same prices, $66.65 one-time or $49.99 on a four-week subscription for the low-sugar versions.

So the goal each one is built around is plain from the labels: Grüns is built around broad daily nutrition, and Müves around a fiber dose. The company says as much. “Grüns is your multivitamin. Müves is your gut support,” the Müves FAQ says. “They’re not competing, they’re complementary.”

The fiber gap is bigger than 10 versus 6. Müves prints the grams of each fiber: 6.5 grams of fructo-oligosaccharides (FOS), 4.8 grams of FiberSMART tapioca fiber and 1.4 grams of chicory inulin. Grüns lists the same tapioca fiber and an “Organic Inulin Root Powder” as the first two items of an 8.7-gram “Core Nutrients Blend” that also holds 29 fruit, vegetable, mushroom, algae and herb powders. Federal rules require blend ingredients to be listed in descending order of weight, so those two are its largest ingredients. But the panel gives no grams for either, and it does not say which plant the inulin comes from. That means Grüns’ fructan dose, the highly fermentable part, cannot be worked out from its label.

Müves’ can: its FOS and inulin add up to about 7.9 grams of fructans a pack. On taking both, the company’s answer is yes. The FAQ says the two “were designed to work together” and that “Combined, that’s 16 grams of daily fiber, which covers 57% of the Daily Value.” The arithmetic checks out. By fructans, a day of both means 7.9 grams from Müves plus an unstated amount from Grüns’ inulin.

The vitamins are where the two really differ. The Grüns panel lists 100 percent of the Daily Value for vitamins A, D, E, B6 and B12, thiamin, riboflavin, niacin, folate, biotin and pantothenic acid, 103 percent for vitamin C, and about a quarter of the Daily Value for iron (4.5 mg), zinc, iodine, selenium, copper, manganese, chromium and molybdenum. It also lists 120 micrograms of vitamin K2, which has no Daily Value. Because it contains iron, it carries the standard warning that accidental iron overdose is a leading cause of fatal poisoning in children under 6. The Müves label lists no vitamins or minerals, and its warning simply says to keep it out of reach of children.

Because the list prices match, the cost per gram of fiber follows the fiber count. By our arithmetic, a one-time low-sugar pouch works out to about $2.38 a pack for either product. That is roughly 24 cents per gram of fiber for Müves and 40 cents for Grüns. On the four-week subscription, at about $1.79 a pack, it is 18 cents and 30 cents. The Grüns price also covers the vitamins, minerals and 60-plus ingredients, so cost per gram of fiber is a fair measure only if fiber is what you are buying. Taking both on subscription comes to $99.98 every four weeks before promotions. Both sites advertise first-order discounts, which change often, so we have left them out.

The fine print: Fructans and the low-FODMAP diet

People who already follow a low-FODMAP diet, usually for IBS, have reason to read this label closely. Fructans, the carbohydrates found in onion and garlic, are one of the FODMAP groups Monash University tracks, and Monash says FOS and inulin “may worsen gas related symptoms in people with IBS.” A 2019 King’s College London meta-analysis of 11 prebiotic trials found no overall symptom benefit in IBS and related disorders, and found that inulin-type fructans worsened flatulence. If you manage IBS with a dietitian or doctor, a product like this is worth raising with them first.

As for the pouch’s “Daily Regularity” line, the closest formal benchmark is the EU’s bowel-function claim for chicory inulin, which requires 12 grams a day of native chicory inulin. Müves has 1.4 grams, and its FOS is a shorter, manufactured ingredient that the claim does not cover. The short version: a carefully built gummy with an unusually transparent label, a 12.7-versus-10 gap with ordinary explanations, and nearly 8 grams of highly fermentable fructans that healthy adults in studies mostly tolerated, with gas as the expected cost. Müves and Grüns had no involvement in this article. It is educational, describes what the cited labels, filings and studies say, and is not medical advice.